Sass & Bide

Sass & Bide is an Australian designer label, dedicated to the strong, the obscure & the beautiful, they lead the culture of fashion for bold and individualistic women. For almost two decades, they have been at the forefront of women’s designer fashion. Established in 1999 by best friends Sarah-Jane Clarke and Heidi Middleton, founded on a distinctive creative vision evolving from an underground phenomenon to a cult label of international fame. Sass & bide presented its first seasonal collection at Mercedes Benz Fashion Week Australia in 2001, which was followed by over a decade of showings in London and New York.

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