Carter Bond is inspired by the rebellious feelings of the 1980’s east London, when there were no restrictions or guidelines from the European fashion houses on how design should be made. Jonathan Sceats designed Carter Bond based on his personal memories and emotions from this time as a rebellious and creative soul. Developed into a brand seen as a personality rather than a person. A creative, aware and confident personality who sets the fashion trends but makes sure that there is always a classic retro vibe to be found within the trend. A personality that is not afraid of breaking the rules and is always inspired by industrial and natural environments combined with simplicity and excitements to appear as never established.